Sydney 2012 triathlon

Sydney, Australia (10 April 2012) – It’s the third year in a row that Sydney opens the ITU World Triathlon Series (WTS), and the first year it’s kicked off an Olympic year. In the two years since Sydney has been part of the WTS, it has hosted some incredible finishes including Javier Gomez’s comeback from a bike crash last year to claim what he described as his toughest ever win.

This year, with no Brownlee brothers or Gomez, the men’s podium is wide open, with contenders like Alexander Bruykhankov, David Hauss, Laurent Vidal, Brad Kahlefeldt, Brendan Sexton, William Clarke and Steffen Justus lining up to add their name to the winners list. In the women’s race, New Zealand’s Andrea Hewitt is still the one to beat and will wear No.1, but she will face a challenge from a host of Australian women aiming to finally win their home race and stake their claim for an Olympics spot. While Emma Moffatt has been pre-selected, there is Emma Jackson, Emma Snowsill and Erin Densham to keep an eye on. Reigning ITU World Champion Helen Jenkins will make her season debut, while also watch series winners Lisa Norden, Barbara Riveros Diaz and Nicola Spirig. Read the full preview here

This is a new concept

From time to time, we will be sharing concepts and visions created by various artists on the Logo Asylum Forum (which you can join here). Tonight, we’re featuring my most recent project: a rebrand of the Big Sky Conference.

The Big Sky has announced it will be rebranding for the 2012 season. This concept was created in response to some of the aesthetic issues the previous brand had:

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• Patches: The previous Big Sky logo produced a very generic-looking patch, as the logo itself could not be easily formed into a shape and fit onto a patch correctly. This gave teams (football especially) a more generic and bland look.

• Text-Heavy: While there is certainly nothing wrong with strong typography, I felt the former brand was a bit bland, and the fact that there weren’t a lot of visual elements that added ‘pop’ did not help the mark. The shooting star is a perfect symbol, which is why I carried it over as the brightest and most contrasting element in the new mark.

• Lack of Regional Specificity: The Big Sky has teams located throughout the Western United States, often in wooded or mountainous areas. While there are some outliers, they are recent additions, and still fit the frontier-feeling of the new mark. Capitalizing on this unique landscape was a major focus of this concept.